۞ And to 'Ad (people, We sent) their brother Hud. He said: "O my people! Worship Allah! You have no other Ilah (God) but Him. (La ilaha ill-Allah: none has the right to be worshipped but Allah). Will you not fear (Allah)?" 65 Said the eminent ones who disbelieved among his people, "Indeed, we see you in foolishness, and indeed, we think you are of the liars." 66 He said, "My people, I am by no means a fool, but rather am a messenger from the Lord of the Universe, 67 I preach unto you the messages of my Lord, and I am unto you a counseller faithful. 68 Does it seem strange to you that a reminder from your Lord should be sent to a man among you so that He may warn you? Recall when God appointed you as successors of the people of Noah and increased your power over other people. Give thanks to God for His blessings so that perhaps you will have everlasting happiness." 69 They said: Have you come to us that we may serve Allah alone and give up what our fathers used to serve? Then bring to us what you threaten us with, if you are of the truthful ones. 70 He replied: "You have already been beset with punishment and the wrath of God. Why dispute with me about names invented by you and your ancestors for which no sanction was sent down? So wait (for what is to come), I am waiting with you." 71 So We delivered him, and those with him, by a mercy from Us; and We cut off the last remnant of those who cried lies to Our signs and were not believers. 72