Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say (O Muhammad): Lo! I am commanded to worship Allah, making religion pure for Him (only). 11 and I have been commanded to be the first of those that surrender.' 12 Say: 'Truly I fear, if I should rebel against my Lord, the chastisement of a dreadful day.' 13 Proclaim, “I worship only Allah, as His sincere bondman.” 14 as for yourselves, worship anything you please besides Him!" Say, "The real losers will be those who lose themselves and all their kith and kin on the Day of Resurrection. That is the [most] obvious loss. 15 Clouds of fire will they have above them, and [similar] clouds beneath them…" In this way does God imbue His servants with fear. O you servants of Mine! Be, then, conscious of Me 16 seeing that for those who shun the powers of evil lest they [be tempted to] worship them, and turn unto God instead, there is the glad tiding [of happiness in the life to come]. Give, then, this glad tiding to [those of] My servants 17 Those who listen to the word, then follow the best of it; those are they whom Allah has guided, and those it is who are the men of understanding. 18 (O Prophet), can you save him (from chastisement) against whom the sentence of chastisement has become due; him who has, (as it were), already fallen into the Fire?” 19 But it is for those who fear their Lord. That lofty mansions, one above another, have been built: beneath them flow rivers (of delight): (such is) the Promise of Allah: never doth Allah fail in (His) promise. 20 Do you not see that Allah sends down water from the cloud, then makes it go along in the earth in springs, then brings forth therewith herbage of various colors, then it withers so that you see it becoming yellow, then He makes it a thing crushed and broken into pieces? Most surely there is a reminder in this for the men of understanding. 21