Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say: "Verily, I am commanded to serve Allah with sincere devotion; 11 And I am commanded this, in order I may be the first of those who submit. 12 Say thou: verily I fear, if I disobeyed my Lord, torment of a Day mighty. 13 Say: 'God I serve, making my religion His sincerely; 14 and [it is up to you, O sinners, to] worship whatever you please instead of Him!" Say: "Behold, the [true] losers will be they who shall have lost their own selves and their kith and kin on Resurrection Day: for is not this, this, the [most] obvious loss? 15 For them! above them shall be coverings of Fire and beneath them coverings. Therewith Allah affrighteth His bondmen. O My bondmen! wherefore fear Me. 16 Those who have avoided worshipping idols and have turned in repentance to God will receive the glad news. 17 Those who listen to the Word, and follow the best (meaning) in it: those are the ones whom Allah has guided, and those are the ones endued with understanding. 18 Can he against whom the sentence of punishment has been justified (be rescued)? Can you save him who is in the Fire? 19 As against this they who of their Sustainer are conscious shall [in the life to come] have mansions raised upon mansions high, beneath which running waters flow: [this is] God's promise - [and] never does God fail to fulfill His promise. 20 Do you not see that Allah sent down water from the sky, then made it flow on earth as springs and streams and rivers and then with it He brings forth vegetation of various hues; then this vegetation ripens and dries up, turning yellow, whereafter He reduces it to broken straw? Surely there is a lesson in this for those endowed with understanding. 21