Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say, “I am commanded that I must worship Allah as His sincere bondman.” (And so must you too.) 11 And I am commanded this, in order I may be the first of those who submit. 12 Say (O Muhammad SAW): "Verily, if I disobey my Lord, I am afraid of the torment of a great Day." 13 Say thou: it is Allah I worship, making for Him my religion exclusive 14 So serve, apart from Him, whomsoever you please.” Say: “Behold, the real losers shall be those who will have lost their own selves and their kith and kin on the Day of Resurrection. Behold, that is the obvious loss. 15 Clouds of fire will they have above them, and [similar] clouds beneath them…" In this way does God imbue His servants with fear. O you servants of Mine! Be, then, conscious of Me 16 seeing that for those who shun the powers of evil lest they [be tempted to] worship them, and turn unto God instead, there is the glad tiding [of happiness in the life to come]. Give, then, this glad tiding to [those of] My servants 17 Those who listen to the word, then follow the best of it; those are they whom Allah has guided, and those it is who are the men of understanding. 18 Is he then on whom is justified the decree of torment - wilt thou rescue him who is in the Fire? 19 But those who fear their Lord shall have lofty mansions built over one another beneath which rivers flow. This is Allah's promise and never does Allah fail to fulfil His promise. 20 Beholdest thou not that Allah sendeth down water from the heaven, and causeth it to enter springs in the earth, and thereafter produceth thereby corn various coloured. Thereafter it wirhereth, and thou beholdest it turn yellow; then He maketh it chaff. Verily herein is an admonition for men of understanding. 21