Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say (O Muhammad): Lo! I am commanded to worship Allah, making religion pure for Him (only). 11 and I am commanded to be the first Muslim". 12 Say: "Behold, I would dread, were I to rebel against my Sustainer, the suffering [which would befall me] on that awesome Day [of Judgment]." 13 Say: Allah (it is Whom) I serve, being sincere to Him in my obedience: 14 So worship whatsoever ye will, besides him. Say thou: verily the losers are those who shall have lost themselves and their household on the Day of Judgment. Lo! that will be a loss manifest. 15 They will have canopies of fire above them and below them, canopies. By that Allah threatens His servants. O My servants, then fear Me. 16 And those who stayed away from the worship of idols, and inclined towards Allah – for them are glad tidings; therefore give glad tidings to My bondmen. – 17 Those who listen to the Word [good advice La ilaha ill-Allah (none has the right to be worshipped but Allah) and Islamic Monotheism, etc.] and follow the best thereof (i.e. worship Allah Alone, repent to Him and avoid Taghut, etc.) those are (the ones) whom Allah has guided and those are men of understanding (like Zaid bin 'Amr bin Nufail, Salman Al-Farisi and Abu Dhar Al-Ghifari). [Tafsir Al-Qurtubi, Vol. 12, P. 244] 18 So will the one upon whom the Word of punishment has proved true, ever be equal to those who are forgiven? So will you guide and save the one who deserves the fire? (Because the hearts of some disbelievers are sealed). 19 But for those who fear displeasing their Lord there are lofty mansions built above mansions, with rivers rippling past below them: A promise of God; (and) God does not go back on His promise. 20 See you not, that Allah sends down water (rain) from the sky, and causes it to penetrate the earth, (and then makes it to spring up) as water-springs and afterward thereby produces crops of different colours, and afterward they wither and you see them turn yellow, then He makes them dry and broken pieces. Verily, in this, is a Reminder for men of understanding. 21