O ye people! Eat of what is on earth, Lawful and good; and do not follow the footsteps of the evil one, for he is to you an avowed enemy. 168 He enjoineth upon you only the evil and the foul, and that ye should tell concerning Allah that which ye know not. 169 And when it is said to them, 'Follow what God has sent down,' they say, 'No; but we will follow such things as we found our fathers doing.' What? And if their fathers had no understanding of anything, and if they were not guided? 170 And the example of those who disbelieve, is as that of him who shouts to the (flock of sheep) that hears nothing but calls and cries. (They are) deaf, dumb and blind. So they do not understand. 171 O believers, eat what is good of the food We have given you, and be grateful to God, if indeed you are obedient to Him. 172 God has forbidden you to eat that which has not been properly slaughtered, blood, pork, and the flesh of any animal which has not been consecrated with a mention of the Name of God. However, in an emergency, without the intention of transgression or repeating transgression, one will not be considered to have committed a sin. God is All-forgiving and All-merciful. 173 Surely those who conceal any part of the Book that Allah has revealed and take for it a small price, they eat nothing but fire into their bellies, and Allah will not speak to them on the day of resurrection, nor will He purify them, and they shall have a painful chastisement. 174 They are the people who have bartered away Guidance for error and Allah's pardon for His punishment. How audacious they are: they are ready even to endure the fire of Hell. 175 This is because Allah has revealed the Book with the truth; and surely those who go against the Book are in a great opposition. 176