O you who have believed, when [the adhan] is called for the prayer on the day of Jumu'ah [Friday], then proceed to the remembrance of Allah and leave trade. That is better for you, if you only knew. 9 Then, when the prayer has ended, disperse in the land and seek the favor of Allah, and, remember Allah often, so that you prosper. 10 Yet when they see some merchandise or entertainment, they break away to go to it and leave you standing. Say, "That which God has in store is far better than any merchandise or entertainment." God is the most munificent Giver. 11