Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say: "Verily, I am commanded to serve Allah with sincere devotion; 11 “And I am commanded that I be the first to submit.” 12 Say: Lo! if I should disobey my Lord, I fear the doom of a tremendous Day. 13 Say: "It is Allah I serve, with my sincere (and exclusive) devotion: 14 You may worship what you will apart from Him." Say: "Surely the greatest losers will be those who will lose their own selves and their people on the Day of Resurrection." Remember, this will be an all-too-evident loss. 15 They have an awning of fire above them and beneath them a dais (of fire). With this doth Allah appal His bondmen. O My bondmen, therefor fear Me! 16 Those who avoid At-Taghut (false deities) by not worshipping them and turn to Allah in repentance, for them are glad tidings; so announce the good news to My slaves, 17 Who listen to speech and follow the best of it. Those are the ones Allah has guided, and those are people of understanding. 18 Is he on whom the word of doom is fulfilled (to be helped), and canst thou (O Muhammad) rescue him who is in the Fire? 19 But those who fear their Lord -- for them await lofty chambers, above which are built lofty chambers, underneath which rivers flow -- God's promise; God fails not the tryst. 20 Have you not seen that God sends down water from the sky, guides it to form springs in the earth, and then, with it, brings forth vegetation of various colours, which later withers, turns yellow before your eyes, and then He makes it crumble away? There is truly a reminder in this for those who possess understanding. 21