O you who have believed, when [the adhan] is called for the prayer on the day of Jumu'ah [Friday], then proceed to the remembrance of Allah and leave trade. That is better for you, if you only knew. 9 And when the Prayer is finished, then may ye disperse through the land, and seek of the Bounty of Allah: and celebrate the Praises of Allah often (and without stint): that ye may prosper. 10 When they see some merchandise or some sport, they rush towards it and leave you alone standing. Say, "(God's rewards for good deeds) are better than merriment or merchandise; God is the best Sustainer". 11