۞ And We sent Hud, their brother, to the people of 'Ad. He said: "O you people, worship God, for you have no other god but He. Will you not take heed for yourselves?" 65 The chieftains of his people, who were disbelieving, said: Lo! we surely see thee in foolishness, and lo! we deem thee of the liars. 66 He said: "O my people! I am no imbecile, but (I am) a messenger from the Lord and Cherisher of the worlds! 67 "I but fulfil towards you the duties of my Lord's mission: I am to you a sincere and trustworthy adviser. 68 What! do you wonder that a reminder has come to you from your Lord through a man from among you that he might warn you? And remember when He made you successors after Nuh's people and increased you in excellence in respect of make; therefore remember the benefits of Allah, that you may be successful. 69 They said, "Have you come to tell us to serve God alone and to forsake the gods our forefathers served? Bring us then what you threaten us with, if you are truthful." 70 Hud warned them: 'Surely punishment and wrath from your Lord have befallen upon you. Do you dispute with me about mere names that you and your forefathers have concocted and for which Allah has sent down no sanction? Wait, then, and I too am with you among those who wait.' 71 We therefore rescued him and those with him by a great mercy from Us, and We cut off the lineage of those who denied Our signs – and they were not believers. 72