O you who have believed, when [the adhan] is called for the prayer on the day of Jumu'ah [Friday], then proceed to the remembrance of Allah and leave trade. That is better for you, if you only knew. 9 When the prayer is ended, disperse in the land and seek to obtain [something] of God's bounty; and remember God much, so that you may prosper. 10 And when they see some merchandise or some amusement [beating of Tambur (drum) etc.] they disperse headlong to it, and leave you (Muhammad SAW) standing [while delivering Jumu'ah's religious talk (Khutbah)]. Say "That which Allah has is better than any amusement or merchandise! And Allah is the Best of providers." 11