O you who have believed, when [the adhan] is called for the prayer on the day of Jumu'ah [Friday], then proceed to the remembrance of Allah and leave trade. That is better for you, if you only knew. 9 And when the prayer is ended, then disperse in the land and seek of Allah's bounty, and remember Allah much, that ye may be successful. 10 Yet no sooner than they saw some trading or amusement, they flocked to it and left you standing by yourself. Tell them: “That which is with Allah is far better than amusement and trading. Allah is the Best Provider of sustenance.” 11