Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say (O Muhammad SAW): "Verily, I am commanded to worship Allah (Alone) by obeying Him and doing religious deeds sincerely for Allah's sake only and not to show off, and not to set up rivals with Him in worship; 11 “And I am commanded that I be the first to submit.” 12 Say: "Behold, I would dread, were I to rebel against my Sustainer, the suffering [which would befall me] on that awesome Day [of Judgment]." 13 Say (O Muhammad SAW) "Allah Alone I worship by doing religious deeds sincerely for His sake only and not to show-off, and not to set up rivals with Him in worship." 14 So serve, apart from Him, whomsoever you please.” Say: “Behold, the real losers shall be those who will have lost their own selves and their kith and kin on the Day of Resurrection. Behold, that is the obvious loss. 15 They will have canopies of fire above them and below them, canopies. By that Allah threatens His servants. O My servants, then fear Me. 16 Those who have avoided worshipping idols and have turned in repentance to God will receive the glad news. 17 Those who listen to the Word, and follow the best (meaning) in it: those are the ones whom Allah has guided, and those are the ones endued with understanding. 18 On the other hand, could one on whom [God's] sentence of suffering has been passed [be rescued by man]? Couldst thou, perchance, save one who is [already, as it were,] in the fire? 19 As for those who fear their Lord, there await high mansions above which are built (more) high mansions, beneath which rivers flow, such is the promise of Allah; Allah will not fail His promise. 20 Do you not see that God sends down water from the sky, then makes it flow in rills on the earth, and brings forth corn from it which, having passed through changes of shade and colour, comes to ripen, and you see it autumnal yellow; then He reduces it to chaff. There are indeed lessons in this for those who are wise. 21