And to 'Ad We sent their brother Hud. He said: 'My people! Serve Allah: you have no god save Him. (In attributing partners to Allah) you have merely been fabricating lies. 50 O my people! I do not ask of you any reward for it; my reward is only with Him Who created me; do you not then understand? 51 "Hence, O my people, ask your Sustainer to forgive you your sins, and then turn towards Him in repentance - [whereupon] He will shower upon you heavenly blessings abundant, and will add strength to your strength: only do not turn away [from me] as people lost in sin!" 52 They said: O Hud! you have not brought to us any clear argument and we are not going to desert our gods for your word, and we are not believers in you: 53 "All that we say is that some of our gods (false deities) have seized you with evil (madness)." He said: "I call Allah to witness and bear you witness that I am free from that which you ascribe as partners in worship, 54 Beside Him, so plot against me all together, and then respite me not. 55 I have put my trust in God, my Lord and your Lord. For there is no living creature which He does not hold by its forelock. My Lord is on the straight path. 56 "But if you choose to turn away, then [know that] I have delivered to you the message with which I was sent unto you, and [that] my Sustainer may cause another people to take your place, whereas you will in no wise harm Him. Verily, my Sustainer watches over all things!" 57 When Our decree (of destroying them) was fulfilled, We mercifully saved Hud and his believing followers. We saved them from the intense torment. 58 Such were 'Ad. They repudiated the signs of their Lord, disobeyed His Messengers, and followed the bidding of every tyrannical enemy of the truth. 59 They were condemned in this life and will be condemned in the life hereafter. The tribe of Ad had certainly rejected their Lord. God kept the tribe of Ad, the people of Hud, away from His mercy. 60