O you who have believed, when [the adhan] is called for the prayer on the day of Jumu'ah [Friday], then proceed to the remembrance of Allah and leave trade. That is better for you, if you only knew. 9 Then, when the prayer is ended, disperse in the land and seek of Allah's grace, and remember Allah much, that haply ye may thrive. 10 But when they see merchandise or diversion they scatter off to it, and they leave thee standing. Say: 'What is with God is better than diversion and merchandise. God is the best of providers.' 11