And unto (the tribe of) A'ad (We sent) their brother, Hud. He said: O my people! Serve Allah! Ye have no other Allah save Him. Lo! ye do but invent. 50 "O my people! I ask of you no reward for this (Message). My reward is from none but Him who created me: Will ye not then understand? 51 "And O my people! Ask forgiveness of your Lord and then repent to Him, He will send you (from the sky) abundant rain, and add strength to your strength, so do not turn away as Mujrimun (criminals, disbelievers in the Oneness of Allah)." 52 Said they: "O Hud! Thou hast brought us no clear evidence [that thou art a prophet]; and we are not going to forsake our gods on thy mere word, the more so as we do not believe thee. 53 We cannot say aught but that some of our gods have smitten you with evil. He said: Surely I call Allah to witness, and do you bear witness too, that I am clear of what you associate (with Allah). 54 So scheme against me, all of you together, and then grant me no respite. 55 Verily I rely on Allah, my Lord and your Lord; no moving creature is there but He holdeth it by its forelock; verily my Lord is on the straight path. 56 If you turn away, then (remember) I have delivered to you the message I was sent with. My Lord will put other people in your place, and you will not be able to prevail against Him. Indeed my Lord keeps a watch over all things." 57 And then when Our decree came to pass, We delivered Hud and these who believed with him by a mercy from us; and We delivered them from a torment rough. 58 And such were A'ad. They denied the revelations of their Lord and flouted His messengers and followed the command of every froward potentate. 59 They were condemned in this life and will be condemned in the life hereafter. The tribe of Ad had certainly rejected their Lord. God kept the tribe of Ad, the people of Hud, away from His mercy. 60