And assuredly We have variously propounded in this Qur'an for mankind every kind of similitude; and man is of all things the most disputing. 54 And naught prevented men from believing when the guidance came unto them, and seeking their Lord's forgiveness, but that the wont of the ancients should come upon them, or that the chastisement should come upon them face to face. 55 But We send [Our] message-bearers only as heralds of glad tidings and as warners - whereas those who are bent on denying the truth contend [against them] with fallacious arguments, so as to render void the truth thereby, and to make My messages and warnings a target of their mockery. 56 Who is more unjust than he who, on being reminded of his Lord's revelations, turns away from them, and forgets the evil deeds he had committed in the past. Verily We have placed a covering on their hearts so that they do not understand, and a deafness in their ears so that however you may call them to guidance they will never be guided aright. 57 Your Lord is All-forgiving and All-merciful. Had He wanted to punish them for their sins, He would have been prompt to torment them. For their punishment there is an appointed time, after which there will be no way for them to escape. 58 And those cities, We destroyed them when they did evil, and appointed for their destruction a tryst. 59