Tell them: "O my creatures who have come to belief, have fear of displeasing your Lord. There is good for those who do good in this world, and productive is God's earth. Only those who persevere will get their reward measureless." 10 Say, "I am commanded to worship God and be devoted to His religion 11 and I am bidden to be the first of those who surrender to Him.” 12 Say, "I am afraid that for disobeying my Lord I shall suffer the torment of the great day". 13 Say: Allah I worship, making my religion pure for Him (only). 14 So serve, apart from Him, whomsoever you please.” Say: “Behold, the real losers shall be those who will have lost their own selves and their kith and kin on the Day of Resurrection. Behold, that is the obvious loss. 15 They will have sheets of fire above them and sheets of fire beneath them." That is how God puts fear into the hearts of His servants. Fear me, then, My servants. 16 Those who shun the worship of idols and turn in repentance to Allah for them glad tidings. Therefore give good tidings to My worshipers, 17 who listen to what is said and follow what is best in it. These are the ones God has guided; these are the people endowed with understanding. 18 So will the one upon whom the Word of punishment has proved true, ever be equal to those who are forgiven? So will you guide and save the one who deserves the fire? (Because the hearts of some disbelievers are sealed). 19 But it is for those who fear their Lord. That lofty mansions, one above another, have been built: beneath them flow rivers (of delight): (such is) the Promise of Allah: never doth Allah fail in (His) promise. 20 Do you not see that Allah sends down water from the cloud, then makes it go along in the earth in springs, then brings forth therewith herbage of various colors, then it withers so that you see it becoming yellow, then He makes it a thing crushed and broken into pieces? Most surely there is a reminder in this for the men of understanding. 21