The people of 'Ad accused the messengers of lies. 123 When their brother Hud said to them: "Will you not take heed? 124 Behold, I am an apostle [sent by Him] to you, [and therefore] worthy of your trust: 125 So fear Allah and obey me. 126 And I do not ask you any reward for it; surely my reward is only with the Lord of the worlds 127 Build ye on every eminence a landmark in vanity? 128 And you make strong fortresses that perhaps you may 129 And will you [always,] whenever you lay hand [on others,] lay hand [on them] cruelly, without any restraint? 130 “Therefore fear Allah, and obey me.” 131 Have fear of the One who has bestowed upon you all that you know. 132 Gave you increase of cattle and sons, 133 And gardens and springs. 134 Surely I fear for you the chastisement of a grievous day 135 They said: It is the same to us whether you admonish or are not one of the admonishers 136 "This is no other than a customary device of the ancients, 137 "And we are not going to be punished." 138 And so they gave him the lie: and thereupon We destroyed them. In this [story,] behold, there is a message [unto men,] even though most of them will not believe [in it]. 139 Surely, your Lord is the Almighty, the Most Merciful. 140