And surely We have explained matters to people in the Qur'an in diverse ways, using all manner of parables. But man is exceedingly contentious. 54 for, what is there to keep people from attaining to faith now that guidance has come unto them, and from asking their Sustainer to forgive them their sins - unless it be [their wish] that the fate of the [sinful] people of ancient times should befall them [as well,] or that the [ultimate] suffering should befall them in the hereafter? 55 We raise Messengers only to give good news and to warn. But the unbelievers resort to falsehood in order to rebut the truth with it, and scoff at My revelations and My warnings. 56 And who does more wrong than he who is reminded of the Ayat (proofs, evidences, verses, lessons, signs, revelations, etc.) of his Lord, but turns away from them forgetting what (deeds) his hands have sent forth. Truly, We have set veils over their hearts lest they should understand this (the Quran), and in their ears, deafness. And if you (O Muhammad SAW) call them to guidance, even then they will never be guided. 57 Your Lord is the Forgiving One, the possessor of mercy. If He had to take them to task for the wrongs they have done, He would have hastened their punishment. They have an appointed time beyond which there will be no escape for them. 58 As for these habitations, We destroyed them only when they transgressed; even so We had fixed a time for their annihilation. 59