AND UNTO [the tribe of] 'Ad [We sent] their brother Hud. He said: "O my people! Worship God [alone]: you have no deity other than Him. [As it is,] you are but inventors of falsehood! 50 "O my people! I ask of you no reward for this (Message). My reward is from none but Him who created me: Will ye not then understand? 51 "Hence, O my people, ask your Sustainer to forgive you your sins, and then turn towards Him in repentance - [whereupon] He will shower upon you heavenly blessings abundant, and will add strength to your strength: only do not turn away [from me] as people lost in sin!" 52 They say: O Hud! thou hast not brought us an evidence, and we are not going to abandon our gods for thy saying, nor are we going to be believers in thee. 53 We say naught save that one of our gods hath possessed thee in an evil way. He said: I call Allah to witness, and do ye (too) bear witness, that I am innocent of (all) that ye ascribe as partners (to Allah) 54 apart from Him; so try your guile on me, all together, then you shall give me no respite. 55 Indeed, I have relied upon Allah, my Lord and your Lord. There is no creature but that He holds its forelock. Indeed, my Lord is on a path [that is] straight." 56 If then ye turn away, I have surely preached unto you that wherewith I was sent unto you. And my Lord will set up in succession a people other than you, and ye shall not harm Him at all, verily my Lord is over everything a Guardian. 57 So, when Our command was issued We rescued Hud by Our grace, and those who believed, with him, and saved them from a dreadful doom. 58 And that was [the end of the tribe of] 'Ad, [who] had rejected their Sustainer's messages, and rebelled against His apostles, and followed the bidding of every arrogant enemy of the truth. 59 They were condemned in this life and will be condemned in the life hereafter. The tribe of Ad had certainly rejected their Lord. God kept the tribe of Ad, the people of Hud, away from His mercy. 60